The book I read to research this post was Behavioural Economics For Dummies by Morris Altman which is a very good book which I bought from kindle. This book is about a subject that has only recently started to be taken seriously and in certain other quarters especially among economists alot of people dismiss it. With economics it's often assumed most people will respond to market forces in a certain way often favourable to the economist which simply doesn't happen. You might find a product is the best of its type on the market and gets favourable reviews but sells poorly. Equally you might find a company making good profits and its products doing well but its shares perform badly. Of course this is about human nature and this book would best suit someone interested in economics. This book is about why people are so fickle and is there a way to predict what is going to happen. Interestingly if someone has to give up a small amount of money to gain a larger amount most people won't risk it because losing the money upsets them more than the potential happiness they are set to achieve by the profit. Equally some people were asked if you lost $50 you were due to buy a concert ticket with would you still buy the ticket and most people said yes but if they lost the concert ticket most people said no. This book only delves into this subject a little as it is a very complex subject and the book isn't as easy to understand as some for dummies books. A final point is if a country has rich ores and mineral resources you would think it would be wealthy but many countries have corruption and bad government which keeps the general populace poor. Equally some countries are the complete opposite where what mineral wealth they have is well managed.

The book I read to research this post was Strategy & Marketing A Case Approach by Kenneth Simmonds which is an excellent book which I bought from a car boot sale. I struck lucky with this book because I bought it for just 50 p at the car boot sale in question & the same chap had lots of books on business all for the same price so I did buy 4 all together. If you see this book and it is reasonably priced I would suggest buying it as it is interesting even though it was published in 1988 & a lot of the information about the business climate has probably changed since. This book teaches marketing by example in the form of a case by case approach of quite a lot of companies. There is a company that has 85 % of the filtration business sewn up and they find that in terms of performance and price they are the best. There filters last for 6 years which is better than any of their competitors although some customers resent their success and go with a competitor anyway. They also find that some of their competitors concentrate on small niches in the market where they can out perform them. Another company has a major share of the plastic bathroom market and find that the stainless steel market price wise is narrowing the gap on price. Many people like the kind of novelty bathrooms with things like unusually shaped baths which they excel at. Many people also upgrade their bathroom to include a shower or bidet which they need to focus more on. At the time this book was written copper baths were being edged out due to their excessive price. This book is around 240 pages so isn't that long but is an interesting read.