The book I read to research this post was Pour Your Heart Into It by Charles Schultz which is an excellent book which I bought from kindle. A while back I reviewed Onward also by Charles Schultz about how he came back into the CEO job at Starbucks and helped make the company much more successful. This book is the prequel to that book and is about how he started the company and follows his first stint as CEO. Charles had a holiday in Italy and came up with the idea of trying out having restaurants that specialized in gourmet coffee. In Italy they had these places where they had newspapers for you to read and had gourmet coffees like espresso which served a discerning clientele. He thought the same could be done in Seattle, Washington. Seattle was facing a bad recession with one of there major employers slimming down its workforce from over 100,000 to just 38,000. Initially when he was working in a restaurant he talked the boss into turning part of it into a gourmet coffee section but had only been given a small area which was so tiny customers had to stand and there was no tables. They did however get some coffee machines. He left this company and started his own gourmet coffee restaurant. He had difficulty getting financing. They ran at a loss for the 1st 3 years due to the amount of financing needed. After that they made a profit and later he was able to buy the company he used to work for and he took their name Starbucks as the name of his company mainly because it was better known but also because he liked the name. Later on they started a mail order business for discerning coffee drinkers. Eventually they even invested in their own research and development centre where scientists would try and develop new products centred around coffee. I really enjoyed this book and it's a reasonable length at around 340 pages but is also a wealth of information. I think this book is even better than Onward.

The book I read to research this post was How To Use Pinterest For Marketing Purposes A Beginners Guide by Jeff A Hamilton et al which is a very good guide which I bought from kindle. Pinterest has 21 million members and is the fastest growing social network on the planet behind Facebook & Twitter. It's even bigger than linkedin & google+. Added to that where is an unusually high proportion of women and people into things like crafts, the right product can really sell like hot cakes. To get an account with Pinterest they have to give you an invite which isn't a problem and you have to link it to your twitter and facebook accounts to help them avoid spam accounts. When you go on the website there is a kind of revolving display of popular repins and you can either repin, follow or comment on an item you are interested in. A lot of people look for a narrow niche they are interested in and concentrate on that. Whatever you offer on this site has to be interesting and avoid spam as this site is very much geared up to penalize that and most members are very much against it. With the right product marketed in the right way you can get a lot of business. A lot of what this site is about is giving something back whether that be special offers, free gifts or free information etc. One word of caution be careful what you repin, you can repin ie someones website but that can infringe on copyright and the same goes for images. Pinterest make it clear in the event of a lawsuit you are responsible for any legal costs etc although if they are sued they will defend their interests. There is no cut legal agreement as tried and tested in the courts so you must be careful. I don't currently have a pinterest account as I think it would be difficult promoting my blogs on there but it does look interesting as a source of information. I did really enjoy reading this book which I think was free and I would recommend it

I am reviewing the business autobiography In My Shoes: A Memoir by Tamara Mellon which is an excellent book which I bought from kindle. Tamara is famous as the part owner of Jimmy Chou Company in which she designed a lot of the shoes and boots they sold. Before that she worked for a women's magazine and did a backpage feature on footwear. She got made redundant from that job and had a bit of a drug and drink habit which had to be sorted out. She did go to a rehab centre. She had by then met up with a shoemaker and suggested she could look after the day to day operations of the business and this man, Jimmy Chou could make the shoes. They had a hell of a job getting funding and later they focused on breaking into the American market. They tried to get celebrities to wear their shoes at functions like the Oscars. Kate Winslett almost unbelievably mentioned her Jimmy Chou boots during her acceptance speech. Sales then really took off. At this point Tamara was just drawing a salary of $15,000 per year although later on she would become extremely rich. Funnily enough in those days when Jimmy learned to make shoes, little emphasis was put on designing them. Eventually after the company had been going for a few years and was one of the designer label toasts of the town, Tamara had a cut from the $101 million it was valued at when it went public. She eventually got annoyed that the new set up skimped on materials which she thought would ruin the companies success. She currently has her own new fashion label called Tamara Mellon which will focus on limited edition fashion goods which she is expanding on the shoes and handbags the previous company did.

The book I read to research this post was Promote Your Business Or Cause Using Social Media by Dennis Smith which is a very good book which I bought from kindle. This book which is around 170 pages is a reasonable length and a good introduction to this subject although if like me you are quite savvy about social media it might not offer that much new information. There is quite a large section on Facebook which is quite interesting and something I didn't know is if you promote a business or cause on a personal profile page which is quite common that is a serious infringement of their rules. Also if you have a page like a product you don't need to authorize every like button message you get which is the equivalent of a friend's request on a personal profile. There is a substantially shorter section on pinterest and this site boasts predominantly women users and apparently the average user clocks up 89 minutes on this site every month. The figure for Google+ is 3 minutes per month. Twitter is another powerhouse on the social media front with micro blogging which they call tweets which has now become a part of our language. I did quite enjoy reading this book and there is some interesting stuff on BlogTalkRadio where you can upload a podcast and there is the option of using the website which is free or downloading the software which you pay for but has additional features. There website is http://blogtalkradio.com.

The book I read to research this post was Digital Disruption by James McQuivey which is a very good book which I bought from kindle. This book looks at a growing trend in marketing for businesses where they are becoming more focused on pleasing customers above else. At one time what dictated the markets was the scale a company could manufacture something on and the price but now we are getting into a level playing field where a small company with a good product can compete on equal terms. This is scary for big companies but also you can compete using social media and with a small budget but still market a product successfully. The book mentions an author of thriller ebooks priced at 99 cents called Amanda Hocking who is making more than many established authors. Also a 12 year old boy who is writing iphone apps from the software development kit or SDK and got his parents to pay the $99 to sell them on itunes but who is making a nice profit and for him his age is a bonus because many youngster buy his apps. I enjoyed reading this book although it is only around 150 pages but I think was only free or quite cheap on kindle. Of course many people start using computing as a hobby and then move on to developing a product and marketing it. This means that the competition a well established company faces can come from anywhere not just within the industry. We are also seeing products that have always demanded a high price losing a few features and a product that is still quite good being marketed at a much lower price.